You have a business that’s doing well, and you’ve noticed that visual content is key to your marketing. Building a visual brand helps you get noticed, connect with people, and engage future customers. Let’s be honest, a business without visuals is like a pancake without syrup. Something is missing! In this blog, I’ll share simple tips on how to use photos and videos in your content strategy.
1. Who do you want to reach?
Maybe you already have a social media strategy, but it’s good to check if you’re targeting the right audience. Your content is for your customers, not just for you.
- What do they need?
- What are they missing?
- How can you help them?
When you know who you’re talking to and why, it’s easier to choose topics for your videos and photos. Also, think about your content’s style. What colors and techniques fit your brand? A consistent style builds trust and makes your brand easy to recognize.
2. What’s important to you?
Besides focusing on your customers, think about what you want to express.
- How do you want people to see your brand?
- What are your core values?
Your choice of words, attitude, and shared information shape how people see your business.
3. You don’t have to be on camera
Not everyone feels comfortable in front of a camera, and that’s okay. There are many ways to share your knowledge and connect with your audience.
Try these options:
- Voice-overs in videos
- Text combined with strong images
- Videos featuring happy customers
- Behind-the-scenes clips of your work
Avoid using stock images. They often feel too generic and won’t capture the unique personality of your brand. Real images help build trust with your audience.
4. Key tips for building a visual brand
- Less is more: Too much text, too many effects, or over-editing can distract from your message. Keep it simple.
- Watch your tone: Don’t sound too salesy or too distant. People connect with real people, not just brands. Share experiences instead of just selling.
- Stay consistent: Use the same colors, fonts, and editing style to keep your brand recognizable.
5. Outsource when needed
No time or skills to create visual content? Outsourcing is a great option. Experts can produce high-quality videos and photos that make your brand shine. Need help finding a professional? Check out my blog ‘How to choose the right freelance videographer for your business’ for tips.
6. The benefits of visual content
Visual content gives your business an edge:
- Stronger connections: People see, hear, and feel your brand, making your message more powerful.
- More trust: Posting regularly with a clear style boosts brand recognition and credibility.
- Higher engagement: Good visuals get shared more and encourage interaction.
Building a strong visual brand helps your business grow in an authentic way. Start today and create a visual strategy that fits your company!
